Cincinnati.com Vovici Case Study

Industry: Aerospace/Defense

Company Background

Cincinnati.Com was launched in 1996 as the online flagship of The Cincinnati Enquirer, a Gannett-owned newspaper. This launch began the transformation from an established, successful newspaper into a dynamic multi-media company operating at Internet speed. No longer were success factors measured in subscriber data released periodically. Now Cincinnati. Com could see in real-time where visitors were going on their site and measure the popularity of various features. > Download PDF

Challenge

After 167 years as a successful newspaper, The Cincinnati Enquirer, a Gannett Co. Inc. metropolitan daily, transformed itself into a multimedia company with the launch of its’ Web site, Cincinnati.Com. The challenge ever since has been to connect visitors and advertisers by delivering high-interest stories and content to the community.

Business Challenge
Cincinnati.Com founder James Jackson and his team evaluated the situation at Cincinnati.Com and isolated two key challenges:

1. Be able to uncover the ever-changing interests of the community
2. Get feedback insights as close as possible to the people who need them to make the site succesful — the writers, editors, marketing managers,sales reps, and business developers

Solution

Cincinnati.Com embraced Vovici’s Enterprise Feedback Management solution across the organization to capture the pulse of the community, spur reader interaction, increase page views and views per visit, manage contests and conduct product research and usability studies.

Results

Following a 3-day rapid implementation, Vovici EFM quickly became an integral part of Cincinnati.Com’s business. Benefits realized to date include the ability to:

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1. Quickly gain and affirm insights into community interests
2. Elevate reader loyalty by increasing the depth of reader interaction
3. Quantify for advertisers the sponsorship value of articles and contests

 

“Vovici is very ingrained in our culture. The minute we need information, or wonder about something with respect to our visitors, we turn to the Vovici solution,” explained
James Jackson, Vice President, New Media and Product Development.