United Kingdom’s Most Popular Property Website Uses Vovici to Increase Customer Retention
Rightmove Captures and Mines Feedback from 40 Million Visitors Each Month
Dulles, VA – October 27, 2009 – Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced that Rightmove, the UK’s number one property website, had deployed Vovici to capture and mine feedback data from its 40 million website visitors each month.
“We adopted the Vovici enterprise feedback platform because we felt a greater need to speak with the user base of our public website, and we sensed that we were missing out on some of the wisdom from that base,” said Matthew James, Consumer & Market Insight Manager. “We evaluated various solutions and Vovici stood out from all the vendors with respect to the use of word processing survey creation, the ease of testing, and the ability to engage deeply with our customers.”
Rightmove selected Vovici as the best solution for fulfilling three key requirements:
- Requirement #1: Grow the size and regularity of feedback data to gain increased visibility into the needs of buyers and sellers;
- Requirement #2: Capture more timely insights to optimize the visitor experience;
- Requirement #3: Engage customers in ongoing dialog through a community setting.
Rightmove uses Vovici to bridge the information gap between sellers, landlords, buyers, agents and developers. “The primary reason we do surveys is to get stats and information from our customers and feed those back into the community of Rightmove users—this is one of the unique values we provide,” explains Sarah Brown, Marketing Insights Executive.
One of the first surveys Rightmove conducted using Vovici was a quarterly customer confidence survey, which serves as a key public relations event for the company. “The survey shattered our record for response rates—our previous record was 27,000 responses and we hit 40,000 the first time using Vovici,” recalls Brown. She reasons that the ability to use the Microsoft Word editing feature of Vovici, as well as the graphical templates, enabled Rightmove to make the surveys consistent with the company brand and image and encouraged response. “The fact that we got so much data has given our senior team that much more confidence in the results and there has been increased enthusiasm to do more with the Vovici solution to drive intelligent decisions internally,” says Brown.
Additionally, Rightmove product development has begun using Vovici to capture real-time feedback on new website features. “Across the board, we have found Vovici easier to use, faster to develop and test, and the results look much better than anything we have done before,” claims Brown. “Vovici’s platform allows us to think in new ways about how we engage with our customers. It will now be much easier to stay close to our customers, to understand how sellers and buyers think, and to shape our seminars, activities and portal to suit their needs.”
“We are pleased to count Rightmove among our many UK customers,” said Ben Smith, vice president for EMEA at Vovici. “Retaining their position as the top property website depends on their ability to engage with customers and drive intelligent business decisions. We look forward to helping them build on their success moving forward.”
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About Vovici
Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey systems, panel management software and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.
For More Information
Contact: Alison Guzzio
Public Relations
Email: aguzzio@vovici.com
Tel: 610.925.2761
