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BlogHer Produces Research that Top Advertisers Want
by Using Vovici

Social Media Leader Selects Vovici Panel Management Technology to Capture, Analyze,
and Act on Feedback from Millions of Women

Dulles, VA – Jan. 4, 2010 — Vovici, the leading provider of Enterprise Feedback Management (EFM) solutions, today announced that BlogHer, the leading participatory news, entertainment and information network for women online, has selected Vovici as the survey and panel management platform to capture customer feedback, define and measure engagement levels on various programs and campaigns, and analyze opinions from BlogHer members.

Founded in February 2005, BlogHer's mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. The company has experienced rapid growth and currently touts a publishing network of more than 2,500 bloggers which capture up to 20 million unique website visitors per month.

“BlogHer shines a spotlight on what women are doing and talking about,” said Elisa Camahort Page, co-founder and chief operating officer for BlogHer. “BlogHer will use the Vovici Smart Panel technology to help us produce the research our customers need to effectively reach our community of influential women. With Vovici we can corral tons of input — especially as we grow — with a tool that helps us quantify all the opinions in the BlogHer community. Collectively, our millions of community members have diverse opinions and thousands of interests, and our customers will be able to benefit from understanding the broad trends and niche interests that abound across our network.”

BlogHer’s entrepreneurial team will use Vovici technology to create and manage panels recruited from both its publishing network of influential bloggers and across the extensive communities of those bloggers, with objectives that include:

Capture specific customer feedback on behalf of BlogHer advertisers
Define and measure engagement levels regarding programs, campaigns and advertising
Analyze opinions from BlogHer members to drive BlogHer’s innovative advertising strategies

“We chose Vovici based on capabilities, credibility, and cost. We had lists of features that were considered in our analysis of different feedback vendors and Vovici came out on top,” said Jane Collins, director of market research for BlogHer. “In addition to the strength of Vovici’s panel management technology, the company’s reputation and extensive customer base gave us confidence in our choice.”

“Online media companies like BlogHer are looking to Vovici to intelligently garner conversational feedback to help their customers prioritize ongoing business strategies,” said Roderick Morris, vice president of marketing for Vovici. “BlogHer’s customers respect the value and diversity of opinions within the BlogHer base, and Vovici’s Smart Panel technology will help uncover new insights that drive their businesses to greater heights.”

Additional Resources

About Vovici

Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.

About Blogher

Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. BlogHer is the leading participatory news, entertainment and information network for women online and creates opportunities for its members via a community hub (http://blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU, which includes other NBC Universal brands including Bravo and Oxygen. BlogHer’s investors include Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.