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FMC Professional Solutions Achieves Faster, More Targeted Marketing Programs Using Vovici for Customer Feedback

Vovici Enables Pest Control and Professional Turf Leader to Pinpoint Product Development Strategies

Dulles, VA – January 6, 2010 – Vovici, the leading provider of Enterprise Feedback Management (EFM) solutions today announced that FMC Professional Solutions, a business unit of FMC Corporation (NYSE: FMC), has selected Vovici software to initiate surveying at multiple customer touchpoints and help enable FMC’s corporate strategy of ‘Customer-Driven Innovation.’

"Vovici will help us execute our marketing programs faster and in a more targeted fashion," said Adam Manwarren, product manager for FMC Professional Solutions. "Vovici is a new tool in our efforts to be aligned with the needs of our end-users."

FMC Professional Solutions will use Vovici software in multiple efforts, to engage customers in the following ways:

Create customized product offerings and promotions in a 1-to-1 approach based on customers’ individual survey responses during order entry and promotion registration to maximize revenue opportunity
Capture customer feedback on new product concepts in development or various stages of launch to help develop product strategy
Analyze input from customers on product naming and messaging tests to drive marketing decisions

"Now we can control who is taking the surveys by targeting who we ask to respond based on customer criteria,"said Manwarren. "Also, integrating what we already know about our customers into the Vovici platform means we can avoid asking redundant questions. With Vovici, we will deepen customer relationships and slice-and-dice to capture insight much faster than before."

"FMC Professional Solutions’ strategy of customer-driven innovation is synonymous with who we are," said Roderick Morris, vice president of marketing for Vovici. "The Vovici Smart Panel technology empowers market leaders to personalize their interactions with customers, which can only increase the revenue opportunity from every relationship."

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About Vovici

Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.