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Inflexxion Captures Patient Insights
Using Vovici’s Secure Feedback Platform

Health Care Innovator Recruits and Analyzes Target Populations for New Programs with Vovici

Dulles, VA – February 16, 2010 – Vovici, the leading provider of enterprise feedback management (EFM) solutions, today announced that Inflexxion, a pioneer in developing scientifically validated solutions for critical areas of health care, has deployed Vovici as its EFM platform for capturing insights from its target population.

Inflexxion has two research goals: validate program outcomes to justify funding and improve the programs’ ability to positively influence quality of care. Vovici is a critical partner in achieving both of these in a timely and cost-effective manner.

"We are a scientific organization, and much of the funding for our programs comes from the National Institutes of Health (NIH). We adhere to a rigorous grant application and approval process that requires proving that our programs work," explains Deborah Trottier, data manager at Inflexxion. "Using Vovici, I am able to anonymize the survey, randomize questions, and utilize branching logic all in a secure environment. This sophistication enables us to efficiently develop analysis that stands up to the scrutiny of the medical research community." In addition, the company uses Vovici to capture patient insights and reactions to Inflexxion programs. "Vovici delivers the timely, actionable insights from our target market that drives our program innovation," says Trottier.

Inflexxion was founded in 1989 by Dr. Simon Budman, internationally renowned researcher, innovator and entrepreneur, and former director of mental health research at Harvard Community Health Plan. Over the years, the company evolved into a leading developer of tools and programs to improve the quality of care and prevention, which are used nationally at substance abuse treatment centers, pain clinics, and universities. The programs that Inflexxion offers include Pharmaceutical Risk Management, Student Health, Consumer Health, and Substance Abuse.

"We constantly strive for new and better ways to make it easier for people to stay healthy," says Trottier. "We do this by defining target outcomes for our health and prevention programs, and then we generate measures that can be validated in the field." Inflexxion leverages Vovici to recruit communities in target populations and execute baseline and follow-up assessments. "Vovici gives us the power to execute on large, sophisticated research projects, and the flexibility to launch smaller surveys important to validating and updating our research."

Prior to adopting Vovici, Inflexxion used scanned forms mailed to research participants. "We used to get swamped with mailed responses. One of our surveys was 90 pages long and in Chinese. It took hundreds of man hours to scan the responses, not to mention having to reenter data samples to test for accuracy," recalls Trottier. "With Vovici, we start to review the data as soon as we deploy a survey. Vovici reduces 90 percent of the effort and greatly increases accuracy — one survey like that and Vovici pays for itself."

"The Vovici solution can be uniquely tailored for organizations like Inflexxion that have requirements for sophisticated scientific research and agile, timely market research," says Roderick Morris, vice president of marketing for Vovici. "It is rewarding to partner with Inflexxion and make a real difference in today’s health care."

Additional Resources

About Vovici

Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.

For More Information

Contact: Alison Guzzio
Public Relations
Email: aguzzio@vovici.com
Tel: 610.925.2761