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Revelry Brands to Improve Product Launches for Food
and Beverage Companies Using Vovici

Leading Brand Management Company Helps Clients Target Market Effectively
with Survey Driven Consumer Insights

Dulles, VA – January 20, 2010 – Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced that Revelry Brands, a leading consumer products investment firm in the food and beverage industry, has deployed Vovici as the technology platform for its Voice of the Customer (VOC) research and analysis.

Revelry Brands specializes in building or acquiring consumer goods companies with the goal of creating life-style brands supported by a strong product platform. Innovation is at the heart of Revelry's model. Recent brand relaunches include EVOL and First Descents. "When innovating for our startups, we are primarily interested in two things: 1) executing a wildly successful launch of their product, and 2) managing the associated timeline and costs," says Megan Reimers, director of brand innovation for Revelry Brands. "We expect that Vovici will help us achieve both of these goals right out of the gate."

"When we launch a new brand, we strive to take the guesswork out of consumer preferences," explains Reimers. Using Vovici, Revelry Brands will capture preferences for flavor profiles and quantify purchase intent in a way that significantly increases the chances of a successful launch. "As we progress through the innovation pipeline, we will all approach the launch with more confidence knowing that it has been validated by prospective customer feedback," says Reimers. These insights are also valuable when selling a new product to a retailer. "Insights from Vovici will allow us to approach Safeway and say 'our analysis highlights that this new product fits into a gap you currently have' and help to convince them to take a chance on a new brand," says Reimers.

In the past, Revelry Brands accumulated insights using focus groups and in-person interviews which they found to be time-consuming and costly. "Vovici will enable us to capture much more data in less time and in a more cost-effective manner. Most importantly the amount of time it will take me to generate actionable insights and analysis will decrease by 99.9%," forecasts Reimers.

"When I see an innovative company like Revelry Brands embrace Vovici, I know great things will happen," says Roderick Morris, vice president of marketing for Vovici. "Using Vovici to capture and analyze customer insights will do for Revelry Brands what it has done for thousands of other Vovici customers — it will maximize success and minimize risks."

Additional Resources

About Vovici

Vovici is the pioneer of Enterprise Feedback Management (EFM), providing comprehensive survey software, panel management systems and online community solutions. Our survey tools enable organizations to centralize feedback data collection, build and manage proprietary panels, leverage corporate social networking, and utilize robust survey analytics and reporting. Our solutions increase customer loyalty, facilitate collaboration and innovation, influence critical business decisions and provide voice to online communities. Organizations worldwide, including more than half of the Fortune 500, rely on Vovici to gather feedback on customer satisfaction, perform market research and gauge employee satisfaction. Visit www.vovici.com for more information.

For More Information

Contact: Alison Guzzio
Public Relations
Email: aguzzio@vovici.com
Tel: 610.925.2761