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White Papers

So You Want to Build an Online Community
Building feedback-oriented, online customer communities provides organizations a better, more effective method of collecting feedback by engaging customers and listening to their natural dialogue. This white paper will walk you through the steps of defining objectives, recruiting and engaging members, responding to member feedback, and other guidelines for building and maintaining a healthy customer community.

Building Respondent Panels from Online Communities
Online communities can be an excellent source of consistent and continuous feedback for any organization. This white paper will describe the process of building panels, recruiting members, managing the survey process, managing incentives and consolidating the results to gain important insights from online communities.

Six Steps for Successful Surveys
While online survey software tools make it easy to create and deploy a survey, there are some very important steps that must be followed to drive high response rates and ensure that quality feedback is gathered. This white paper will define six easy steps to follow to maximize the value of any survey.

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